Solving Problems. Humanly.



Challenges are beautiful. Some are deliciously ambiguous. Others, deceptively simple. Some are rigid and unyielding. While others, just magically open themselves up. To us, all problems or challenges, at their source are human.

Be it addressing a powerful consumer need or finding one. Be it finding real growth, or reversing steep decline. Be it finding a brand’s purpose, or changing an existing social behavior.

As long as we don’t surrender our thinking, imagination, empathy and common sense to frameworks, models and tools, the pursuit is seductive. The results, usually very successful. The experience, deeply enriching. For nearly a decade and half.








Centre of Gravity pioneered the idea of human-centred strategy more than 15 years ago. Today we are a world-class strategy consulting firm, a mad-tribe of deep-thinking strategists, community builders, storytellers and brand-designers. But our essential difference is and continues to be the philosophy of human-centredness. It is timeless, it is critical to success and we are damn good at it :) - more than anything, we enjoy it, for it makes our work magical and meaningful.

how we do it


The few things we hold sacred are the only things that define us.

Our Team


Team

Rajesh Sahadevan

CEO

Team

CN Vijaykumar

Founding Partner

Team

Dilip Shankar

Founding Partner

Team

Navin Narayanan

Partner

Team

Sariga Menon

Storyteller

Team

Nanda Kumar

Operations Manager

Team

Vijay Kumar

Operations Manager

Team

M. Venkatesha

Administrations Manager

Team

Sunil Kumar

Accountant

Team

Shraddha Narang

Community Manager

Team

Anisha Chacko

Design Lead

Team

Suvrata Mudambi

Strategist

Team

Shraddha Ganesh

Strategist

Team

Nitin Viswanath

Community Manager